The Run newsletter and ads

The Run newsletter and ads

Halfpage ad for The Run newsletter Square ad for The Run newsletter Banner ad for The Run newsletter The Run newsletter sample

The Run is a feisty new pop-up newsletter from The Tyee about the 2019 Canadian federal election. Their team wanted a fresh, mobile-friendly email template designed and built for this roughly two-month edition.

Reworking their fish logo, the design alludes to our first-past-the-post electoral system and winning election races. It’s warm, personal, energetic and hopeful. The ads ran exclusively on their website and in emails, and achieved click-through rates which were “by far one of the best” they’ve seen and exceeded industry average for display ads.

The newsletter’s perspectives and content were so well-received, the frequency was boosted from once to twice a week in October 2019 ahead of the election.

Services: wordmark design, newsletter design and development, ad design, contributions to structural copy.

“Erika is a delight to work with. I never once had to check in to ask for updates or check on timelines because she is so on top of deadlines and communicates very well. On top of that, her design work is fantastic and she did a great job of listening to what we were trying to achieve and then built a great product around those goals.”
— Jeanette Ageson, Publisher, The Tyee

More work

Campaign branding and collateral

You’ve got butterflies!

Dasiqox Tribal Park Initiative newsletter

2018 Election campaign branding and material

Postcards

Business cards

Buy Local farmers’ market campaign

BC Farmers’ Market Directory

Promoting accessible books

Nutrition coupons

Farmers Appreciation Week

Trike wrap

BC Libraries Cooperative

The ACT Arts Centre

Save the Link

The BCGEU Advantage

Vote yes for better cycling and transit

Transforming Society event promo

NGO Ho Ho

Practivism

David Suzuki’s Queen of Green

David Suzuki Foundation website