For Colleen MacDonald’s second book launch, I redesigned the book sales page to accommodate a second book and built two new pages to better market each book in a more enticing and professional manner. Results speak for themselves: a 29% conversion rate on the new sales pages* over the first month. My previous one-page design garnered her up to a 8.75% conversion rate.

Attention was paid to ease of use for mobile and minimizing the amount of scrolling required before purchase buttons are displayed. The bundle banner was built using a reusable block and designed to be responsive to varying devices.

Services: wireframing, mockups and custom development with WordPress. (The rest of the site is a customized Solopine theme.)

*Using unique pageviews on two book sales pages vs thank you page for completed transactions.