The David Suzuki Foundation’s new business cards were designed to tell the brand story on one side — perfect for people unfamiliar with the national non-profit — and present neatly organized, easy to read contact information on the other. Icons help distinguish between office and mobile phone numbers. A less conventional, vertical format allows for plenty of room for information and the mission statement on the back in one or both languages. And the solid colour on the back helps distinguish the cards from others in a stack.
The idea to include the mission on one side came out of a process, while I was on staff, of defining an elevator pitch and helping staff easily articulate it when they meet people. Having it on the card makes it both accessible in a pinch and a good carry-away for the receiver.
Cards templates were designed for three office locations in English or French, and one bilingual version. The new cards were met with praise by staff.