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July 11, 2006

The next Web is the human Web

Thanks to my mom for sending me this interesting post about the importance of human engagement between businesses and customers/potential customers.

It reminded me of the “death of the internet” article I read (see my original post about this), and how companies would be paying to be first in line, essentially. Well the article linked above seems to suggest to me that the real deal is in engaging with your audience, and having people interested enough to write about you in their blogs. What happens if blogging is shut up by the slow lane of people who can’t pay to have their site given priority bandwidth? Companies lose a good deal of their network, their word of mouth promotion.

So I ask you, governments, companies, internet service providers… what good would you be doing yourselves?