Changemakers Vancouver is “a network of people who want to learn, share, and act so to make the world a better place. We believe in connection, collaboration, and creativity.” The group, of which I am a part, needed a logo that conveyed ideas and characteristics such as connections, catalyst, network, interaction, active, positive and fun. We wanted something sophisticated and confident that would appeal to a broad Metro Vancouver audience.
In a deeply collaborative process, I developed several concepts that would embody these words. Two final logos each in two colours were presented at the second Changemakers Night Out event, where the crowd voted for their favourite after listening to my rationale. They chose the dandelion head in seed, which is composed of a network of intersecting lines. It represents the group’s network and interconnection. I explained, “Imagine the seeds of this spreading and new connections growing. It gives life, takes root and spreads.”
I chose a friendly and sophisticated font whose shape complements the roundness of the icon. The deep purple is rich and approachable with a warm energy. The shortlisted turquoise is fresh and vibrant, and reflects our location — the ocean and forested mountains of the coast. The stem has been omitted for strength of shape and simplicity.
Early in 2014, we launched a very simple responsive website.