"Veracity" (demo)
A design skills development exercise based on a real creative brief, this homepage for an alternative news site (fictional name) highlights a range of content within a complex hierarchy. Sophisticated but modern, the site is designed to engage a younger audience but retain its identity as a news site and not a blog. A focus on simplicity and clarity references a print-based layout, while contemporary type choices and other details provide a subtle homage to newspaper typography. Visual warmth was a key concern that created a balanced level of contrast.
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About
I am a communication designer in Vancouver, BC. I love designing and developing websites, and I occasionally design for print. I am the lead designer at the David Suzuki Foundation where I work on a variety of projects to engage and increase supporters, and to communicate the importance of living within the limits of nature. Yes, I'm a nerd and a treehugger.
