Over the last fifty years or more, the nutritional value of food has declined. Favourites such as potatoes, tomatoes, broccoli, and even chicken have lost valuable vitamins and minerals, while unfavourable content such as fat, salt, and extra carbohydrate have increased. For example, potatoes have lost ALL of their vitamin A, and about 30% of their vitamin C. Meanwhile, food's toxicity is increasing through the use of chemical fertilizers, pesticides, and genetic modification, which pose great risks to our health and that of the environment.

To our detriment, the companies that grow and sell these products care only about the bottom line: profit. They cater only to one of our senses — sight — and ignore all the rest.

Please browse this site to find out more about the issues, why they matter, and the range of impacts they have on your health, the environment, and more. Discover how to find and grow food that stimulates the rest of your senses. Please do share your experiences, knowledge, and questions in the blog. There you can also find articles and personal accounts. The resources page contains a list of books and websites that are especially interesting, engaging, and informative on a wide range of topics. Take a peek and spark your senses.