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Why is it so hard?

I'm having a heck of a time trying to create something good, fresh, and exciting for my project. I may be getting bogged down by starting from an existing blog template. I thought about starting from scratch, until it started working well, and now it isn't. I did it the same way with this one, but I established most of the colour scheme based on my site, where the colour came by accident.

I have these fantastic palettes of colour in Illustrator, and while together they look amazing, separately they're... bland and boring. And yet, if I go for bright, it's too much. I think that's where the variable tonality of images comes in.

I have pictures in my head of what it could look like constantly going by, yet I think of the possibilities offered by boxes, and I'm just not feeling it. I mean, it looks fine. People can use it. Whatever... but it doesn't feel like food. It feels like a twig of wheat. It's too cooshy. Not edgy enough.

More time is spent thinking, reading, observing, and writing than form-building. Dobson says, just make tons of form. Make tons of crap and you'll end up with something. I definitely made tons of really horrible comps on the last project, which is what a designer is supposed to do. Tons of bad ideas. Part of the pressure here, though, is trying to reach a certain threshold for what a grad project is supposed to be. Yet more ideas, but are they feasable? Is it me? Is it appropriate?

<<<Insert big frustration word here in all caps followed by several exclamation marks>>>

Oh, I know.

ARGH!!!!!!!!!!!!!

There.

*Sigh*

Now that wasn't so bad, was it?

This project has been nothing but creative blocks and mental self-mutilation. "What was I thinking?!" "I wasn't thinking!" "I misinterpreted what you meant by presenting with boards." "Paper's too shiny." "God, that's ugly." "This isn't good enough. You're not good enough. I give up." "You're not spending enough time on this." "Boring." "I'm not feeling it." "Sigh."

I'm thinking maybe starting with the blog isn't such a good idea. I'm also thinking about abandoning it being all done in MovableType, but we'll see. I do just as well with XHTML. Maybe I'll create a blank white box with a grey border in CSS and see what happens. Fill it in mentally with a pencil crayon. Go to my sketchbook with a set of colours that work well together and just muck around. It worked the last time.

Argh.

about

I am an Interactive Designer in Vancouver, BC, and a graduate of the Communication Design program at the Emily Carr Institute. I enjoy tea, chocolate and European desserts. My passions here and elsewhere include the local eating lifestyle, environment and sustainability issues, public transit, health and design. You see? They're all related.

other sites
» AfterTASTE blog – on local food, nutrition and eating organic (grad project)
» Grad Show 2007

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© Erika Rathje 2008